FEATURE - The Dirty Dozen Dish The Dirt
By Billy Johnson Jr
Is there any truth to D12's song "My Band?" Is Eminem really the obnoxious lead singer depicted in the song? Does he really insist on preferential treatment and steal the limelight from his group members? In this exclusive interview, the Detroit Dozen's Eminem and Proof respond to all of our questions regarding the matter. But if you've chalked D12 up as a novelty band only good for comedic efforts, think again. Em and Proof explain how their latest album, D12 World, gives them an opportunity to prove their other lyrical talents.
LAUNCH editor Billy Johnson Jr. traveled to the group's hometown for this interview, in which they revealed details about internal feuding, the death of D12's seventh member, and the solo album plans for the rest of the guys. Read on.
LAUNCH: Your first single, "My Band," is hilarious. You've chosen to parody yourselves this time. Who came up with that idea?
EMINEM: I don't know. We were just talking one day...I was walking around the studio, just in "dude" mode. And it just came about. I went in and laid a hook, like I was doing a beat, and then they came in and listened to it. They liked the beat, so I put a hook to it.
PROOF: And here we are!
EMINEM: I laid my magnificent vocals down, had everyone come check it out. Like, "This is the issue we should address."
LAUNCH: What that the purpose of that single?
EMINEM: We wanted to address it, but hadn't come about with the proper way to do it yet, and that was just, like, a last-minute thing. I think it was one of the last songs on the album.
LAUNCH: How do you view this song? Is it comedy for you?
PROOF: Not really. It was a perspective that a lot of people see us as, 'cause of the situation that we're in.
LAUNCH: Do you think the song helps the situation or make it worse?
PROOF: I think it helps.
EMINEM: It's reverse psychology.
PROOF: It's reverse psychology, exactly.
LAUNCH: What reaction are you guys getting on the street?
PROOF: Oh, they be like, "You crazy. Silly as f--k!"
LAUNCH: Was it fun to look at your own situation and deal with it this way?
EMINEM: Yeah. I mean, the whole concept of the song is just like I'm a dick. Like, let me just be an a--hole, which is how the media perceives me: "Look, I don't care about these guys; we hate each other. We're fighting on the road all the time." It's the overall picture of how people can see us, and we think it's funny.
PROOF: Like, in your face!
EMINEM: Right back at you.
LAUNCH: Eminem , are you the sort of guy that's "always right"?
EMINEM: [sarcastically] Yeah, what I say goes. And that's it. And they all know that it's one way or it's out the door.
PROOF: Enough of that guy! We whoop his ass when the cameras is off. That's what happens.
EMINEM: Right. That's what I was getting to. OK?
LAUNCH: One difference I hear on this album is there's not so much of the shock-value stuff on the songs. Do you agree with that?
PROOF: I think that it's us growing up a little bit, getting a little mature.
LAUNCH: Did you want people to realize that there was more to you than "Purple Pills"? "
PROOF: Exactly.
EMINEM: Yeah, more substance. We need to make sure of that, you know. The shock value of it all of that spawned from Detroit. Like this whole Slim Shady era in everything that I did from that album. The Marshall Mathers LP had a lot of shock value to it, too. So I mean, this was my group, but the world wasn't in tune with it yet. I came out first, and no one had ever heard me do it. So then group came out, and it was funny at first, but we felt like we needed to step the game up a notch, as far as putting emotion into it. Show them a little skill, just taking it to the next level. We had to do something different.